🤫 Say Less - Talabat — Ayah Ewaiwi

🤫 Say Less - Talabat

The project: To convince Egyptian customers to move from phone calls to ordering via our app, we partnered with TikTok star Khaby Lame to convince Egyptians to “Say Less”.

👤 My Role: Senior Brand Manager

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✨ The insight: Our consumer research found the 🇪🇬 Egyptian food delivery market was overwhelmingly still reliant on 📞 phone-call based ordering, with most Egyptians still not using 📱 delivery apps.

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🎥 The campaign: We partnered with famously silent TikTok star Khaby Lame to tell Egyptians to “Say Less” and order via Talabat instead.

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